We believe if something is worth doing, it is worth doing right. Our Superior Wholesome Formulas have been years in the making. We have enlisted the very best animal nutritionists, veterinarians, established ingredient suppliers to assist and help us create our wholesome and healthy canine formulas for your beloved pets.

Our wholesome formulas not only provide the very best all-around, well-balanced nutrition for your pets, but our production technology serves as a guideline for others who wish they could duplicate our production process.

Each of our delicious recipes is delicately prepared with your pet’s special nutritional needs in mind and the taste they’ll crave. We have carefully blended the very best ingredients, and added the right amount of meat proteins, grains, vitamins and minerals together in several premium formulas to assist with all the stages of your pet’s growth, development, and healthy life style.

  • Promotes a Healthy Immune System
  • Promotes Healthy Skin and Shiny coat
  • Provides Quality Proteins and Fiber
  • Promotes Healthy Bones and Skin
  • Extra Antioxidants, Better Health
  • Protects Cells Development
  • Supports Proper Bone Development
  • Higher Energy Levels
  • Essential Amino and Fatty Acids
  • Promotes and Maintains Healthy Organs
  • All Around Better Health for Your Pets
  • Fresh, small batch production
  • Wholesome Formulas
  • Oven-Baked formulas for high digestibility
  • Great Taste your pet will love
  •  Healthy, Balanced Formula
  •  High Digestibility
  •  No Artificial Colors
  •  No By-Products
  •  Mixed Tocopherals for Preservative


We use a combination of Lamb, Fish, Duck, Salmon and Chicken meats. The meats are reduced into a meal by grinding to remove excess water; this process is necessary for production only, but results in a more concentrated meat source that won’t move down the ingredients list when a real world comparison is done of the actual ingredients.


Nature’s herbs are an ideal source to help assist your pet’s body in optimum health. They are designed to work together in balance and not in excess. Polyphenols from Green Tea Extract, Beta Carotene from Barley Grass, Chlorella, Blue Green Algae (Spirulina), Rosemary, Sage, Echinacea, Wheatgrass Juice Powder and Barley grass Juice Powder. Minerals, vitamins, dry broth and probiotics (live plant enzymes) are added to various formulas to aid in digestion and nutrition.

Vegetables and grains

(Phytochemicals); Food components with disease-preventing elements. A medley of garden vegetables, greens and whole grains (Tomatoes, Carrots, Red/Green Bell Peppers, Garlic, Celery, Parsley, Peas, Potatoes, Spinach, Broccoli, Pasta, Rice, Brown Rice Powder, Toasted Oats and Whole Wheat are used in varying portions within our formulas).


High in fiber and alpha linolenic acid, Flax, is an excellent source of Omega 3 fatty acid for a healthy, shiny coat. It also helps your pet’s auto-immune system against diseases, and Flax resists oxidation from the baking process, helping improve product shelf life.


(Live Digestive Plant Enzymes). Live microorganisms “friendly bacteria” increase the absorption rate of vital essential nutrients (proteins, carbohydrates, fat and fiber) necessary for complete digestion.

From the Blog

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The Right Choice!

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